Do Facebook Video Ads Convert Better Than Image Based Ads? | oddduck advertising
Video Can Be Quite Powerful
Facebook video ads receive 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impact full and more memorable. Video is more likely to be shared—then say an image ad featuring your top selling bottles of wine. You can also experiment with the engaging video content that are less product or service focused, and more target audience Again, testing a few different videos is the way to go. At the very least, test the same video with a few different headings.
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