WHAT IS SMO SMM IN DIGITAL MARKETING | Oddduck Advertising
WHAT IS SMO SMM IN DIGITAL MARKETING
Sounds like search engine optimisation? SMO is part and parcel of any good SEO strategy. Today, social media optimisation is really coming into its own.
As the influence of social media has expanded, it has become less important to send visitors straight to your website and more important that they see your worthwhile, interesting content wherever they find it. Yes, you still want them to arrive at your website, but if they can see attractive information through social media on their phones then they are more likely to sit down that evening and Google your site. In September 2013 Google released the Hummingbird algorithm which prioritises content over links. This benefits SMO, which relies on content, as opposed to a more traditional style of SEO focusing on link-building.
Obviously, SMO requires engagement with social media. We’re not just talking about the big hitters, either. Facebook, Twitter, LinkedIn, Google+ and the like should be essential to your strategy, but it also pays to keep track of people talking about you in forums and blogs.
We also don’t mean for you to rush to sign up and post links to your website everywhere. That doesn’t make you look reputable or authoritative in your area, and it’s not attractive content that users might like to share with their friends.
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