What is Digital Marketing | Oddduck Advertising

What is Digital Marketing

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

        

Technique Overview

Digital marketing is a form of direct marketing which links customer  with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications. It facilitates many communications due to its high level of connectivity and is usually executed to promote products or services in a timely, relevant, personal and cost-effective manne



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